Service Hero of the Month - November 2012

We are pleased to present this month’s Service Hero; Charlotte, a valued member of Boots, who works at their store in Leeds, United Kingdom.

Charlotte has been nominated as a Service Hero due to her personal and excellent Customer Service, noted as going out of her way to ensure that Boots' customers are happy and have everything that they need.  In a very busy location, Charlotte makes time to engage every customer as an individual and always has a smile to share.

We are always on the look-out for nominees for Service Hero of the Month so if you have experienced extraordinary Customer Service, whether during a Mystery shopping visit or at any other time, please email your nomination to shoppersupport@retailactive.com along with the reasons for your nomination, your nominee’s name and the company they work for.  Please include your details so that you can be contacted regarding your nomination for further details if needed.

To find out what Retail Active can do for your company to improve Customer Experience, please email info@retailactive.com.  If you are interested in becoming a Mystery Shopper, please visit www.retailactive.com. 

The rise of the e-card

Christmas is just round the corner and here at Retail Active our tree is already up and the office is covered in cards and advent calendars.  We’ve also started to receive a few e-cards, which has got us thinking.

As a mystery shopping company, we are thinking about the relationship between business and consumers, and particularly what a company’s behaviour says about itself and its relationship with its customers.

A quick search around the internet will find a lot of people decrying the e-card as pointless and impersonal.  The reasons given are all fairly similar, the ease of which an e-card is sent makes them feel less meaningful.  With a traditional card, you know the person sending it has thought about you as they chose, wrote and sealed the card, whereas with an e-card they may well have simply imported their email contacts and clicked 'send all'.  But these arguments are all on the assumption that it is an individual sending cards to another individual.  When a company sends greeting cards, they are taking your name from a database, using bulk purchased cards and preparing them in an automated envelope stuffer – probably the same one used to send your bills.

The process is not all that different from what they would be doing with the e-cards, so why not save the environment a bit and skip delivering actual cards?  The answer is fairly simple as it turns out. 

Most companies put a lot of work into not appearing faceless and corporate, they engage in massive programmes to engage their customers and ensure their customers think of them as something more than 'just another company' (we would know, we provide the mystery shoppers who check how they are doing!).  When you’ve invested this heavily in building that relationship with your customers, the last thing you want to do is give the impression that you are being impersonal.

With electronic communication ever taking the place of traditional modes of communication, it is safe to say that the e-card is here to stay (and the traditional card might be doomed), but for now, if you are a business who cares about your relationship with your customers, a well chosen traditional card is your only real choice.

Let us know! Will you be sending e-cards this year?

12 days of Retail Active

On the first day of Christmas, Mystery Shopping gave to me;
An email – “Welcome to the team!”

On the second day of Christmas, Mystery Shopping gave to me;
A local meal on my lunch break,
And I’m happy to be on the mystery shopper team!

On the third day of Christmas, Mystery Shopping gave to me;
Coffee on my commute,
A local meal on my lunch break,
And I’m happy to be on the team!

On the fourth day of Christmas, Mystery Shopping gave to me;
All of my Secret Santa presents,
Coffee on my commute,
Catching up with the girls on my lunch break,
And I’m happy to be on the team!

On the fifth day of Christmas, Mystery Shopping gave to me;
AN EXTRA PAY DAY!
All of my Secret Santa presents,
Two hour-long commute,
Did twenty visits on my lunch break,
I’m far too busy now I’m on the team!

On the sixth day of Christmas, Mystery Shopping gave to me;
Some make-up for the missus,
AN EXTRA PAY DAY!
All of my Secret Santa presents,
The coffee went cold in the rain,
Did twenty visits on my lunch break,
I’m far too busy now I’m on the team!

On the seventh day of Christmas, Mystery Shopping gave to me;
Toys for the children,
Some make-up for the missus,
AN EXTRA PAY DAY!
All of my Secret Santa presents,
Forgot to even pick up coffee,
No time on my lunch break,
And I’m happy to be on the team!

On the eighth day of Christmas, Mystery Shopping gave to me;
A much-needed night out dancing,
Toys for the children,
Some make-up for the missus,
IT’S ALL BEEN SPENT ALREADY?
I don’t even know James from Accounts,
I NEED CAFFEINE!
No time on my lunch break,
And I’m happy to be on the team!

On the ninth day of Christmas, Mystery Shopping gave to me;
A romantic meal for two,
A much-needed night out dancing,
“Barbie is SOOO last year!”
“Don’t you love me as I am?”
Another mid-month pay day,
How was I to know he was vegan?
THANK YOU for the coffee on my commute,
The local meal on my lunch break,
I’m so happy to be on the team!

On the tenth day of Christmas, Mystery Shopping gave to me;
My Christmas presents paid for,
But they messed up our order,
I trod on his toes,
What do you mean, you don’t like Barbie?
NO, YOU’RE BEAUTIFUL WITHOUT THE MAKE-UP!
IT’S ALL BEEN SPENT ALREADY AGAIN?
Had to re-wrap all of the presents,
Spilt the coffee on my commute,
Rescheduled the meal on my lunch break,
But I’m thankful I can get out of the house!

On the eleventh day of Christmas, Mystery Shopping gave to me;
Work to get me out the house,
My Christmas presents paid for,
“That’ll be to take away”,
Quick dash to the Pharmacy for plasters,
Thank goodness for gift receipts,
How is red the wrong colour?
How did we get through all this money?
Mixed up all of the gift tags,
Didn’t even get a chance to enjoy the coffee on my commute,
Christmas makes me crazy,
But I’m delighted to be on the team!

On the twelfth day of Christmas, Mystery Shopping gave to me;
A perfect Retail Active Christmas,
Some time to myself,
All the presents under the tree,
The turkey is in the oven,
Enjoyed our night out dancing,
Finally some peace and quiet,
You look gorgeous with that lipstick,
Every minute working was worth it,
Everyone’s happy in the end,
Drowned in a large glass of Bucks Fizz,
I love Christmas really,
And I’m delighted to be on the team!

If you would like to be a mystery shopper, Google mystery shopper jobs, or visit retailactive.com

Why choose Retail Active – Hotel Mystery Guest programmes

Why YOU choose Retail Active for your Hotel Mystery Guest programme?

As one of the leading Mystery Shopping and Brand Audit providers, we pride ourselves on delivering meaningful and concise reporting for the numerous Hotel and Resort companies that have already benefitted from our services. 

Many of our most established clients are Hotel and Resort corporations and our years of experience within this sector has helped us develop a unique approach to focus exactly on what is expected of a Mystery Guest programme. 

We help our valued clients gain a complete understanding of what their hotel service experience really is from a guest’s perspective.  At Retail Active we provide a complete solution, from initial research regarding your Mystery Guest programme to the final conclusions and recommended actions.

Our carefully selected global mystery shopper panel are always available to stay away from home and to give impartial feedback on their experiences.  Each mystery guest has been trained to spot the specific attributes of your guest expectations and the bespoke elements of your brand.

Our clients are enjoying unrivalled growth and success.  How much is poor service costing your business?  Find out what we can do for your company at www.retailactive.com.

Welcome to the team, Kimberly!

The UK’s leading Mystery Shopping and business intelligence company, Retail Active, is proud to announce the recent Client Account Manager appointment. 

Kimberly Morgan, from Oxfordshire, has been in the industry for over five years with more than two years in Account Management.  She has a background in finance and marketing and an MBA from the University of San Diego. Working with us for some time, she has impressed us to make recent developments in her role and this important appointment due to her deep, grass-roots understanding of the industry.

Julian Chamberlain, Director of Retail Active, adds, “We are very excited to have yet another brilliantly conscientious and client-focused individual on the team and I’m sure that Kimberly will delight our clients just as she has us at Retail Active.”

Retail Active is one of the leading and fastest growing Mystery shopping companies in the UK and now is a great time to join us.  See what we can do for your company by clicking here, or ask us at info@retailactive.com.

We are always looking for brilliant and driven individuals to join us as Mystery shoppers and you can via our Shopper Academy at www.retailactive.com.