One way automotive manufacturers measure the performance standards of dealerships is by using Mystery Shopping and Brand Audit companies to conduct visits to check against defined criteria.
There are a few Mystery Shopping companies that specialise in this type of service and one of the best is Retail Active based in Oxfordshire.
Retail Active is the leading automotive audit provider throughout the United Kingdom and Ireland, they deliver monthly and quarterly audits for both manufacturers and dealerships. They provide a wide range of automotive Mystery Shopping and Brand Audit services including:
Face to face mystery shopping exercises
Facility Standards Audits
Car Showroom Audits
Dealership Compliance visits
New Dealership Applicants
Service Centre Applicants
Demonstrator Audits
The purpose of their automotive audits is to help the manufacturers raise and maintain the operational delivery of their car dealership brand and showrooms.
Each of the programmes is specifically developed to help increase dealership performance, standards and sales. Retail Active claim their service is the most advanced and proactive automotive check system available, which is certainly backed up by an impressive range of premium clients.
To sum it up this is an ideal opportunity to compare the visual, financial and physical performance of your car dealership. It also allows you the opportunity to generate performance accountability at every level within your business.
Think about it, full visibility of your car dealership and brand portfolio, hmmn that really could work!
Retail Active can be contacted on 01235 438413 or at www.retailactive.com