Mystery Shopping & helping to reduce Under-Age Purchasing

The UK's leading Brand Auditing and Mystery Shopping Company, Retail Active, has been making a fuss over under-age purchasing.

Unfortunately the UK is notorious for enabling teens and young people access to products and substances that are dangerous and can damage their health. Here at Retail Active we are working with retailers , conducting mystery shopper visits to identify how compliant their staff are on checking the identification of young shoppers.

A recent survey identified that just under 10% of 12 year old have had at least one drink. But a year later at age 13, that has nearly doubled to 19%. Most scary of all is that at age 15 more than 50% will have had an alcoholic drink at least once.

Together with our core team of mystery shoppers we have united to ensure that it will become harder and harder for young  people and teenagers to make purchases of alcohol, tobacco and potentially dangerous equipment such as Knives and glue. We have created unique mystery shopping jobs that purely check the compliance of retailers in asking for identification from ANYONE who looks to be under-age.

Julian Chamberlain, Managing Director of Retail Active comments, "we have a duty to our younger generations to protect them and speaking as a father I am whole heartedly behind any programme that looks to improve under-age identification. Here at Retail Active retailers can use mystery shopping as a tool to train and monitor their staff. After all selling these products to under-age shoppers in an illegal activity and identification needs to be enforced".

Retail Active is one of the best known Mystery Shopping Companies and operates throughout the UK and Europe.