MYSTERY SHOPPING IN A RECESSION

Times are tough on the High Street and budgets are being cut, so is this the time to reduce your marketing spend, or is this the time to learn exactly what your customers needs and expectations are?

Making the right decision is going to be a difficult and critical choice. In every recession there are winners and losers. It is often said its not how you enter a recession it is how you emerge from it.
One of the most powerful ways to place your business in a winning position is to identify key measures that are strategically important to your future success.

To emerge from any downturn in good shape it’s important to consider the medium and longer term customer satisfaction and advocacy. Annual Mystery Shopping Programmes cost less than £1 per day per store/unit. Cutting this spend could give you a very short term cost saving but can backfire. When considering how to win in a recession it is essential to measure the right things. The customer experience you deliver each day, through every interaction, direct and indirect, either builds or destroys your brand.

Retail Active the Mystery Shopping Company are experts in turning pioneering research into measurable ways to improve business performance, quickly and with surgical precision.

The Mystery Shopping results gathered are expertly analysed to provide a new perspective on your business. Retail Active provides unequalled support to help turn objectives and strategies into reality with award winning training materials and business tools.

The Retail Active web based 24/7 reporting system is the most advance available and will guide you effortlessly to the areas on which you need to focus.
To learn more on about winning with Mystery Shopping Research in an economic slowdown visit www.retailactive.com or call 01235 438413.

At a time when customers are choosing where and what to spend their money on do you should be looking to use customer research to help you do the following:
Monitor Customer Service Delivery
Measure Brand Standards
Drive Sales
Reduce Complaints
Develop Customer loyalty and Advocacy
Motivate Your Team
Monitor Performance
Determine Strategic Goals
Set Tactical Objectives
Benchmark Competitors
Increase Employee Satisfaction
Protect Capital Investments and ROI
Determine, Prioritise and Measure Critical Customer Touch Points
Turn Complaints into new Opportunities
Protect and Build Brand Equity