At Retail Active we conduct thousands of assignments to assess the best and worst in Hospitality, Leisure and Retail. However If we were to select one retailer for consistently superior customer service in 2009 it would be American Apparel.When we visited the store we were immediately approached by staff in a helpful, friendly and competent way. Another great plus point of this store is that American Apparel is “Sweatshop Free” you can buy in the confidence that their workers are cared for.
As you would expect there are no drab winter colours here, a full array of rainbow colours to brighten any rainy winter’s day. This brand is bright, fun and funky, helping to banish the winter blues.
Above all this is a brand implemented with flawless execution, enabling us to acknowledge American Apparel, Camden as our January 2010 service heroes.
Julian Chamberlain, Managing Director of Retail Active Mystery Shopping said: “When Retail Week contacted us for our thoughts on a good retail shopping experience we didn’t hesitate to nominate American Apparel.
“We specialise in monitoring standards of customer service and to pinpoint areas where improvements can be made. On the occasions we visited the American Apparel Camden store they displayed an outstanding level of customer enagement”
Retail Active is one of the UK’s leading Customer Intelligence and Mystery Shopping companies. It sends out thousands of agents every year to monitor customer service standards for a wide variety of clients in the retail, leisure, automotive and travel sectors.
