Restaurant Mystery Shopping can help turn complaints into opportunities, accelerate sales and motivate both customers and staff. Using the right Restaurant Mystery Shopping Company is essential and can really take your business to the next level of success.
Restaurant Mystery Shopping programmes are applicable to all types of restaurants whether it is a sit down meal, Family style meal, or a pub meal. In fact Restaurant Mystery shopping programmes can be used for any food and beverage business in the hospitality industry, especially those that depend and rely on their customer’s happiness for them to succeed.
For any restaurant business the most important job of all is to make sure that customers are getting the best service that they can get. This will not only keep existing guests happy but can often generate additional business for them. Word of mouth is one of the best means of advertising, by keeping your existing customers happy you are guaranteed to get a lot more business. Remember every satisfied customer will become an advocate, they can tell up to three people all about the fantastic service and experience they have had!
Retail Active is a mystery shopping company that has developed a Restaurant Mystery Shopping Programme. This programme has been put into place to help identify the key aspects of your business. It will help generate the greatest business benefit and create strategic value and equity. Their experience in Restaurant Mystery Shopping is extensive; they are also the only Restaurant Mystery Shopping Company in the UK to have won National Training Awards. Retail Active takes training very seriously and will develop tools and materials that will make a lasting improvement for your staff and restaurant business.
The Restaurant Mystery Shopping reporting systems that Retail Active use are the most advanced and proactive available. They will work with you to develop objectives and measures supported by industry leading balanced scorecards, to make a real difference to your Restaurant Business.
Retail Active offers their Restaurant Mystery Shopping Programme with a risk free trial and quality guarantee. For more information on this Restaurant Mystery Shopping Programme, you can log on to www.retailactive.com or you can call Retail Active on 01235 438413 to find out further information or services that they offer.
Wednesday 26 November 2008
Thursday 20 November 2008
Video Mystery Shopping
Video Mystery Shopping is a specialist market research technique using trained Mystery Shoppers equipped with hidden camera equipment to assess the experience of company’s products and services.
Mystery shoppers pose as normal customers to perform specific tasks such as purchasing a product, asking questions or to make a complaint. For Video Mystery Shopping to work effectively it is essential that they are trained video mystery shoppers and they are fully prepared and briefed on the projects business objectives. It is also crucial that quality covert recording equipment is used to avoid poor visual and sound recordings.
Video Mystery Shopping is a very powerful method of accurately recording what is happening within an organisation. It follows an agreed scenario to measure the performance of the business. Video Mystery Shopping covers aspects such as business compliance, sales and service as well as business performance, where it is tested against the measures set by the organisation or company.
This type of marketing research can take your business to new levels of success. There are several Mystery Shopping companies that offer Video Mystery Shopping. One of the most notable providers of Video Mystery Shopping is Retail Active. Their approach and purpose is to work with you to identify the key criteria important to your customers. Retail Active seek to help convert your customers into promoters of your business, sighting that measuring key aspects such as your ‘Lost Opportunity Cost’ and ‘Net Promoter Score’ which will help towards achieving your goals.
You may choose to use video footage as part of a training and coaching toolkit. Retail Active are winners of the National Training Award and are one of a very few companies in the UK that have won this prestigious accolade.
Video Mystery Shopping programmes make a significant and positive impact to company and staff morale. They also give you the opportunity to see the strategic opportunities to sell your products and services.
Retail Active are experts in Video Mystery Shopping services. They will give you the tools and support to make a meaningful and lasting difference to your business.
Retail Active provides research focused on delivering genuine business advantage to clients. If you would like to know more about the Mystery Shopping services they offer visit www.retailactive.com or call 01235 438413. Make the Retail Active advantage your advantage!
Mystery shoppers pose as normal customers to perform specific tasks such as purchasing a product, asking questions or to make a complaint. For Video Mystery Shopping to work effectively it is essential that they are trained video mystery shoppers and they are fully prepared and briefed on the projects business objectives. It is also crucial that quality covert recording equipment is used to avoid poor visual and sound recordings.
Video Mystery Shopping is a very powerful method of accurately recording what is happening within an organisation. It follows an agreed scenario to measure the performance of the business. Video Mystery Shopping covers aspects such as business compliance, sales and service as well as business performance, where it is tested against the measures set by the organisation or company.
This type of marketing research can take your business to new levels of success. There are several Mystery Shopping companies that offer Video Mystery Shopping. One of the most notable providers of Video Mystery Shopping is Retail Active. Their approach and purpose is to work with you to identify the key criteria important to your customers. Retail Active seek to help convert your customers into promoters of your business, sighting that measuring key aspects such as your ‘Lost Opportunity Cost’ and ‘Net Promoter Score’ which will help towards achieving your goals.
You may choose to use video footage as part of a training and coaching toolkit. Retail Active are winners of the National Training Award and are one of a very few companies in the UK that have won this prestigious accolade.
Video Mystery Shopping programmes make a significant and positive impact to company and staff morale. They also give you the opportunity to see the strategic opportunities to sell your products and services.
Retail Active are experts in Video Mystery Shopping services. They will give you the tools and support to make a meaningful and lasting difference to your business.
Retail Active provides research focused on delivering genuine business advantage to clients. If you would like to know more about the Mystery Shopping services they offer visit www.retailactive.com or call 01235 438413. Make the Retail Active advantage your advantage!
Friday 14 November 2008
Mystery Dining
Mystery Dining is a service that is available to all hospitality companies such as restaurants and hotels who want to achieve the best quality of service available for their guests. The hospitality industry depends on the customer’s satisfaction in order to succeed. This is never more true than when the establishment is a restaurant or a hotel catered towards dining. The most important job of all is to make sure that their customers are getting the best service, therefore resulting in more business. Many guests use these restaurants and hotels for personal use as well as business use, so it is important that they are given the best service possible.
In today’s world it is very important for these restaurants and hotels to provide outstanding customer service to their clients as well as providing good food and excellent venues.
With a Mystery Dinning programme, you need to ensure that you get the best Mystery Diners available who will rate or score a number of areas, from how the food was presented to the cleanliness and upkeep of the venue. With so much to lose, it is important for you to find out any areas that need improving to enable you to act on it straight away. By introducing a Mystery Dining Programme, you will be able to achieve your biggest and most important goal of all. Not only will you be able to give the best service but you will be able to set yourselves apart from your competitors.
This is the reason why so many restaurants and hotels are hiring companies like Retail Active to provide a Mystery Dining Service to all clients. Retail Active are experts in delivering Mystery Dining programmes for hospitality and leisure businesses. Unlike other companies they can add real support in this sector because they have spent their life working it, they know food & beverage business inside out!
The Retail Active mystery dining team (aka Mystery Diners or Mystery Shoppers) evaluate staff on customer service skills and knowledge. Once the visit has been completed they give you detailed reports and solutions either monthly or quarterly, so you can keep up to date with how your staff are treating your valued customers. Apparently the Retail Active mystery dining reporting systems are the most advanced available and enables you to drill down detailed and objective levels of information, regardless of how complex the programme criteria.
Mystery Dining can help turn complaints into opportunities, accelerate sales and motivate both customers and staff. Using the right Mystery Dining company is essential and really can take your business to the next level of success.
Retail Active are the only Mystery Dining Company in the UK to have won the National Training Awards, they offer a risk free trial and quality guarantee. More information is available about their services at www.retailactive.com or call Retail Active on 01235 438413 to find out about a Mystery Dining Programme for your business and reap the rewards.
In today’s world it is very important for these restaurants and hotels to provide outstanding customer service to their clients as well as providing good food and excellent venues.
With a Mystery Dinning programme, you need to ensure that you get the best Mystery Diners available who will rate or score a number of areas, from how the food was presented to the cleanliness and upkeep of the venue. With so much to lose, it is important for you to find out any areas that need improving to enable you to act on it straight away. By introducing a Mystery Dining Programme, you will be able to achieve your biggest and most important goal of all. Not only will you be able to give the best service but you will be able to set yourselves apart from your competitors.
This is the reason why so many restaurants and hotels are hiring companies like Retail Active to provide a Mystery Dining Service to all clients. Retail Active are experts in delivering Mystery Dining programmes for hospitality and leisure businesses. Unlike other companies they can add real support in this sector because they have spent their life working it, they know food & beverage business inside out!
The Retail Active mystery dining team (aka Mystery Diners or Mystery Shoppers) evaluate staff on customer service skills and knowledge. Once the visit has been completed they give you detailed reports and solutions either monthly or quarterly, so you can keep up to date with how your staff are treating your valued customers. Apparently the Retail Active mystery dining reporting systems are the most advanced available and enables you to drill down detailed and objective levels of information, regardless of how complex the programme criteria.
Mystery Dining can help turn complaints into opportunities, accelerate sales and motivate both customers and staff. Using the right Mystery Dining company is essential and really can take your business to the next level of success.
Retail Active are the only Mystery Dining Company in the UK to have won the National Training Awards, they offer a risk free trial and quality guarantee. More information is available about their services at www.retailactive.com or call Retail Active on 01235 438413 to find out about a Mystery Dining Programme for your business and reap the rewards.
Friday 7 November 2008
Repeat Customers Spend 33% More Than New Customers
A customer research company has recently published findings that suggest repeat customers spend on average 33% more than new customers. Another key result from the survey is that referrals among repeat customers are 107% greater than non-customers.
The two facts combined reaffirm the long held view that operating a strategic customer retention plan is essential for business success. Developing your customer loyalty is a key part of any sales growth plan, especially as it can cost as much to gain ONE new client as to keep FIVE existing ones.
Building your customers advocacy is crucial especially when you look at the way businesses can lose customers. Incredibly 68% of customers leave because of what they perceive as indifference from the service provider. This level of indifference makes them feel unappreciated and taken for granted.
14% leave because of dissatisfaction with the current service and/or product
9% leave because of a better product/service or price
5% follow a friend's advice, these customers are passive and have been persuaded by a detractor.
3% move away from the area
1% of customers die
Retail Active the agency who compiled the survey information specialise in Mystery Shopping and Compliance Auditing.
Julian Chamberlain, Managing Director of Retail Active commented, ‘Before any company considers spending valuable time and money attracting new customers, they should consider these statistics. It is striking that even in such a tough economic climate loyal customers are still prepared to spend much more than those new to your business proposition.’
Retail Active provides research focused on delivering genuine business advantage to clients. If you would like to know more about the Mystery Shopping services they offer visit www.retailactive.com or call 01235 438413.
The two facts combined reaffirm the long held view that operating a strategic customer retention plan is essential for business success. Developing your customer loyalty is a key part of any sales growth plan, especially as it can cost as much to gain ONE new client as to keep FIVE existing ones.
Building your customers advocacy is crucial especially when you look at the way businesses can lose customers. Incredibly 68% of customers leave because of what they perceive as indifference from the service provider. This level of indifference makes them feel unappreciated and taken for granted.
14% leave because of dissatisfaction with the current service and/or product
9% leave because of a better product/service or price
5% follow a friend's advice, these customers are passive and have been persuaded by a detractor.
3% move away from the area
1% of customers die
Retail Active the agency who compiled the survey information specialise in Mystery Shopping and Compliance Auditing.
Julian Chamberlain, Managing Director of Retail Active commented, ‘Before any company considers spending valuable time and money attracting new customers, they should consider these statistics. It is striking that even in such a tough economic climate loyal customers are still prepared to spend much more than those new to your business proposition.’
Retail Active provides research focused on delivering genuine business advantage to clients. If you would like to know more about the Mystery Shopping services they offer visit www.retailactive.com or call 01235 438413.
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