82% of people questioned, agreed that the one thing they find more annoying than anything else when shopping is being ignored by staff. The general feeling is that people in the UK are getting more and more expectant that the service in our high street shop will be poor. Worryingly Retail Active's Mystery Shoppers agree that a poor service expectation is becoming the norm.
Julian Chamberlain, Director at Retail Active comments. "This survey is a really worrying result. We work hard with our clients to understand exactly how consumers feel about shopping in their stores or restaurants. Over 90% of consumers cite that service staff can affect the mood of the shopper. The smallest gesture can change the perception of the store, product and eventually the Brand. It was a wise man that said 'people buy in to people' , and its true. A smile or some eye contact whilst serving, although it seems so obvious can make such a difference."
If you are keen to have your say and help create a united front on Customer Service that Retail Active is looking for more Mystery Shoppers to join them in 2012. With more Mystery Shopping Jobs available then ever before, 2012 is really the time to sign up. For more information on how to apply, or if you are keen to employ a Mystery Shopping Programme then please visit the website at www.retailactive.com.
