Times are tough on the High Street and budgets are being cut, so is this the time to reduce your marketing spend, or is this the time to learn exactly what your customers needs and expectations are?
Making the right decision is going to be a difficult and critical choice. In every recession there are winners and losers. It is often said its not how you enter a recession it is how you emerge from it.
One of the most powerful ways to place your business in a winning position is to identify key measures that are strategically important to your future success.
To emerge from any downturn in good shape it’s important to consider the medium and longer term customer satisfaction and advocacy. Annual Mystery Shopping Programmes cost less than £1 per day per store/unit. Cutting this spend could give you a very short term cost saving but can backfire. When considering how to win in a recession it is essential to measure the right things. The customer experience you deliver each day, through every interaction, direct and indirect, either builds or destroys your brand.
Retail Active the Mystery Shopping Company are experts in turning pioneering research into measurable ways to improve business performance, quickly and with surgical precision.
The Mystery Shopping results gathered are expertly analysed to provide a new perspective on your business. Retail Active provides unequalled support to help turn objectives and strategies into reality with award winning training materials and business tools.
The Retail Active web based 24/7 reporting system is the most advance available and will guide you effortlessly to the areas on which you need to focus.
To learn more on about winning with Mystery Shopping Research in an economic slowdown visit www.retailactive.com or call 01235 438413.
At a time when customers are choosing where and what to spend their money on do you should be looking to use customer research to help you do the following:
Monitor Customer Service Delivery
Measure Brand Standards
Drive Sales
Reduce Complaints
Develop Customer loyalty and Advocacy
Motivate Your Team
Monitor Performance
Determine Strategic Goals
Set Tactical Objectives
Benchmark Competitors
Increase Employee Satisfaction
Protect Capital Investments and ROI
Determine, Prioritise and Measure Critical Customer Touch Points
Turn Complaints into new Opportunities
Protect and Build Brand Equity
Showing posts with label Credit crunch. Show all posts
Showing posts with label Credit crunch. Show all posts
Thursday, 30 October 2008
Tuesday, 30 September 2008
Mystery Shopping amid the Credit Crunch
Just imagine for one moment the horror of having no customers visiting your business. Would you be satisfied that you have a successful venture? The answer is absolutely not!
Customers are critical to the success of every business, so it makes complete sense that the better you make the customer experience, the more successful your business will be. This is especially true in demanding times when all businesses are competing for every penny and every customer.
The current economic climate and Credit Crunch is a testing time where only the best companies will win. The unfortunate business reality is that your competitors are very similar to you. They will have a good location, a good product range, smart premises, easy parking and good staff. So the key to winning the loyalty of your customers is determining how you can persuade customers to come to your business rather than your competitors.
Mystery Shopping amid the Credit Crunch is more important than ever. This is not a time to ignore what your customers are thinking; it’s completely the opposite scenario. It is essential to understand your customer views and requirements so you can strategically outperform your competition and respond to customer requirements and trends. Never underestimate the importance of up to the minute real life customer information.
Retail Active (the mystery shopping company) develops world-class customer research programmes. These mystery shopping programmes help determine the key reasons why shoppers are satisfied or dissatisfied with the service and experience you provide. Retail Active helps build a clear picture of the trends and opportunities to help establish a clear lead ahead of your competitors.
The Retail Active service is bespoke for each client. They offer three levels of service.
· Mystery Shopping
· Mystery Shopping with the development of a bespoke in house training programme based on the consumer insight gained.
· Mystery Shopping with the development and delivery of a bespoke in house training programme based on the business intelligence gained.
Retail Active Mystery Shopping programmes are industry leading and are supported by sophisticated 24/7 online reportage. This enables you to drill down to the detail needed to help achieve the required understanding of your customers’ experiences.
Where Retail Active is different from other Mystery Shopping Companies is that they use their award winning training methodology to design and implement solutions to real life business challenges. This is a unique process using genuine consumer insight as the basis of training staff and management about service culture and where it needs to be.
If you would like to know more about the Mystery Shopping services Retail Active offers contact them on 01235 438413 or email info@retailactive.com. Alternatively you can contact us by post at:
Retail Active
Sequential Solutions Ltd
Start Electron
Fermi Avenue
Harwell Science and Innovation Campus
Oxfordshire
OX11 0QR
United Kingdom
Customers are critical to the success of every business, so it makes complete sense that the better you make the customer experience, the more successful your business will be. This is especially true in demanding times when all businesses are competing for every penny and every customer.
The current economic climate and Credit Crunch is a testing time where only the best companies will win. The unfortunate business reality is that your competitors are very similar to you. They will have a good location, a good product range, smart premises, easy parking and good staff. So the key to winning the loyalty of your customers is determining how you can persuade customers to come to your business rather than your competitors.
Mystery Shopping amid the Credit Crunch is more important than ever. This is not a time to ignore what your customers are thinking; it’s completely the opposite scenario. It is essential to understand your customer views and requirements so you can strategically outperform your competition and respond to customer requirements and trends. Never underestimate the importance of up to the minute real life customer information.
Retail Active (the mystery shopping company) develops world-class customer research programmes. These mystery shopping programmes help determine the key reasons why shoppers are satisfied or dissatisfied with the service and experience you provide. Retail Active helps build a clear picture of the trends and opportunities to help establish a clear lead ahead of your competitors.
The Retail Active service is bespoke for each client. They offer three levels of service.
· Mystery Shopping
· Mystery Shopping with the development of a bespoke in house training programme based on the consumer insight gained.
· Mystery Shopping with the development and delivery of a bespoke in house training programme based on the business intelligence gained.
Retail Active Mystery Shopping programmes are industry leading and are supported by sophisticated 24/7 online reportage. This enables you to drill down to the detail needed to help achieve the required understanding of your customers’ experiences.
Where Retail Active is different from other Mystery Shopping Companies is that they use their award winning training methodology to design and implement solutions to real life business challenges. This is a unique process using genuine consumer insight as the basis of training staff and management about service culture and where it needs to be.
If you would like to know more about the Mystery Shopping services Retail Active offers contact them on 01235 438413 or email info@retailactive.com. Alternatively you can contact us by post at:
Retail Active
Sequential Solutions Ltd
Start Electron
Fermi Avenue
Harwell Science and Innovation Campus
Oxfordshire
OX11 0QR
United Kingdom
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