Today companies are using Mystery Shopping programmes to help improve their business and to get a more in depth view of how their staff interact with their customers.
Any company wanting to learn more about customer satisfaction, advocacy and operational execution can use a Mystery Shopping programme. Typical businesses using this type of consumer insight information are:
* Petrol Stations
* Restaurants
* Travel Companies
* Supermarkets
* Leisure Operators
* Automotive Companies
* Spas
* Banks
* Cruise Lines
* Many more
Customer service is an important aspect in any business as it lets the company keep up with its competitors. Ensuring satisfaction in every shopping experience is vital to success. Mystery Shopping facilitates your company to ensure that the efficiency of your customer service meets the requirements set out by yourselves.
Mystery Shopping not only looks at how well your staff are doing, but also at how you can maximise the strategic value of your business.
With each Mystery Shopping programme, mystery shoppers are employed and given an assignment where they collect information about your business in a professional and objective manner. The results are then recorded and used to create detailed consumer insight. This raw data is returned to the market research company where they will report the detailed findings back to the client. Often the reportage is created using sophisticated software to highlight information of a strategically important nature.
Mystery Shopping programmes can range from simple questionnaires to elaborate market research projects, supported by cutting edge metrics and business tools. Research can be captured using written word, audio or video recording depending on the requirement of the client.
A Mystery Shopping company that makes a real and lasting difference to your business is hard to find. One company worth mentioning is Retail Active.
Retail Active is a Mystery Shopping Agency with a difference. They will help you to define measures that will drive you and your people to do the right thing. Retail Active Mystery Shopping programme makes a critical business contribution to some of the world’s most recognisable brands. All of their clients have seen significant, measurable and cost effective improvements by working with them. Retail Active will help you take your business to the next level of success.
With Retail Active’s Mystery Shopping programme, the information gathered is extensive and can be gathered in a number of ways.
* Employee Satisfaction Surveys
* On-line Customer Satisfaction Surveys
* Video Mystery shopping
* Retail Audits
* Brand Audits
* Telephone Mystery Calls
* Facilities Audits
* Price Surveys
* Competitor Benchmarking
If you would like to know more about Retail Active Mystery Shopping Programme, you can visit their web site www.retailactive.com, alternatively you can contact them on 01235 438413.
Retail Active
Sequential Solutions Ltd
Start Electron
Fermi Avenue
Harwell Science and Innovation Campus
Oxfordshire
OX11 0QR
www.retailactive.com
