Why choose Retail Active – Automotive Mystery shopping

Retail Active is the market leader of British mystery shopping companies and we also have strong roots in brand auditing, with numerous clients in several sectors.  Like our secret shopping reports, our audit reports are a snapshot of how businesses are performing, but they go one step further in to checking how compliant they are to company standards and what facilities are in place.

With years of experience as the leading brand auditing and mystery shopping company, Retail Active knows many of the problems that arise from running franchise operations.  Our audits highlight issues such as non compliant signage, inferior customer environments and incorrectly displayed POS; all of which could affect customer experience and sales.  Through a regular mystery shopping and auditing procedure, we can help save clients money.  We do this by ensuring that service and premises are maintained to a higher consistent standard throughout the franchise.

We have an International team of auditors who are detail conscientious, articulate and work to an exacting standard.  Retail Active provides a brand auditing and mystery shopping service throughout Europe, completing thousands of assignments each month to test service, quality and brand compliance.

We liaise with our clients to understand the emphasis of their audits, before preparing a custom audit programme to support their needs.  At Retail Active your Brand Audit will be completed perfectly, precisely and in a timely manner.

If you wish to enquire about the services Retail Active can provide, please email info@retailactive.com

If you are interested in becoming a brand assessor, please click through for more details on positions available.

If you are looking for mystery shopping jobs, or are looking to become a secret shopper, please sign up through www.retailactive.com.

The Retail Active Difference

In order to be the best you need to learn from your mistakes.  Retail Active is the leading British Mystery shopping company and there is a reason for that.  We review and improve our techniques constantly, staying a step ahead of the competition and providing a high-quality mystery shopping and customer research service for all of our valued clients.  It’s important to be quick to recognise mistakes and just as important to fix them quickly.

Lack of Communication

From the client to us, from the secret shopper to the proof-reader, communication is key.  Too often, companies will come to us with complaints about breakdowns of communication and one of their key requests is an Account Manager that will be with them throughout their engagement with us.  We have built our Account Management around this ideal to ensure that all of our clients’ needs are listened to and met.

Managing Change

Every client is important to us and we go to exacting lengths to ensure complete client satisfaction.  Our own research tells us that clients want meaningful and lasting relationships with their service providers, so we don’t change any of our key relationship contacts without carefully checking first.  As we grow and gain new clients we continue to recruit new secret shoppers for new, exciting mystery shopping jobs.  All of our mystery shoppers are graded after each and every assignment. 

Lack of Groundwork

You wouldn’t promise to build a skyscraper without laying the correct foundations. All of our client projects run on a tried and tested system that is proven to provide reliable secret shopping and brand auditing results so when we make a promise, you can trust that we can deliver it.

Inconsistency of service

Secret shopping is a very different to brand auditing, or any of our other products and services.  We have a graded and profiled International panel where it is possible for someone different to be assessing your business at every interaction.  Our reporting style means that our processes are consistent, but our mystery shopper’s opinion is relevant, fresh, considered and timely.

If you would like to learn more on how we can help you, contact us on 01235 438413.

Mystery Shopping – What is it and how does it work?

Mystery Shopping is a service offered by market research companies to measure the quality of customer service. Mystery Shopping began in the USA during the early 1940’s where it was then used to measure employee integrity, but these days Mystery Shopping is used to improve the quality of customer service and to evaluate the performance of their staff.

Today companies are using Mystery Shopping programmes to help improve their business and to get a more in depth view of how their staff interact with their customers.

Any company wanting to learn more about customer satisfaction, advocacy and operational execution can use a Mystery Shopping programme. Typical businesses using this type of consumer insight information are:

* Petrol Stations
* Restaurants
* Travel Companies
* Supermarkets
* Leisure Operators
* Automotive Companies
* Spas
* Banks
* Cruise Lines
* Many more

Customer service is an important aspect in any business as it lets the company keep up with its competitors. Ensuring satisfaction in every shopping experience is vital to success. Mystery Shopping facilitates your company to ensure that the efficiency of your customer service meets the requirements set out by yourselves.

Mystery Shopping not only looks at how well your staff are doing, but also at how you can maximise the strategic value of your business.

With each Mystery Shopping programme, mystery shoppers are employed and given an assignment where they collect information about your business in a professional and objective manner. The results are then recorded and used to create detailed consumer insight. This raw data is returned to the market research company where they will report the detailed findings back to the client. Often the reportage is created using sophisticated software to highlight information of a strategically important nature.

Mystery Shopping programmes can range from simple questionnaires to elaborate market research projects, supported by cutting edge metrics and business tools. Research can be captured using written word, audio or video recording depending on the requirement of the client.

A Mystery Shopping company that makes a real and lasting difference to your business is hard to find. One company worth mentioning is Retail Active.

Retail Active is a Mystery Shopping Agency with a difference. They will help you to define measures that will drive you and your people to do the right thing. Retail Active Mystery Shopping programme makes a critical business contribution to some of the world’s most recognisable brands. All of their clients have seen significant, measurable and cost effective improvements by working with them. Retail Active will help you take your business to the next level of success.

With Retail Active’s Mystery Shopping programme, the information gathered is extensive and can be gathered in a number of ways.

* Employee Satisfaction Surveys
* On-line Customer Satisfaction Surveys
* Video Mystery shopping
* Retail Audits
* Brand Audits
* Telephone Mystery Calls
* Facilities Audits
* Price Surveys
* Competitor Benchmarking

If you would like to know more about Retail Active Mystery Shopping Programme, you can visit their web site www.retailactive.com, alternatively you can contact them on 01235 438413.

Retail Active
Sequential Solutions Ltd
Start Electron
Fermi Avenue
Harwell Science and Innovation Campus
Oxfordshire
OX11 0QR
www.retailactive.com