When Optomen Television were looking for a company to supply Mystery Shoppers for their flagship TV series ‘MARY Queen of Shops’ they chose Retail Active, Britain’s leading Mystery Shopping Company.
Optomen Television were looking for a partner to supply experienced Mystery Shoppers who could be available at very short notice at undisclosed locations at opposite ends of the country. It was also essential that Retail Active could provide specific demographically profiled people to mirror the customer type of the outlets being helped by Mary Portas.
Mary is one of the UK's foremost authorities on retail and brand communication and is credited with turning Harvey Nichols into the modern fashion powerhouse that it is. What she doesn’t know about retail isn’t worth knowing.
Retail Active met the brief by supplying mystery shoppers to conduct a specific assignment as part of the filming schedule. The shoppers included Faye Blundred. Faye is a ‘Premier’ rated shopper having conducted special assignments here in the UK and overseas. Fay said, working with the Optomen TV production team was great fun and Mary is lovely. I can’t tell you anything about the programme as its top secret, but anyone interested in business and fashion will find it compelling viewing!
Julian Chamberlain, Managing Director of Retail Active mystery shopping said: “We can call on thousands of experienced consumers to give us rapid and accurate customer satisfaction feedback.
“We specialise in working with our clients to monitor standards of customer service and to pinpoint areas where improvements can be made. “Working with Optimum TV has been great fun and we are delighted to be chosen by them for our Mystery Shopping expertise.
A spokesperson for the production team at Optomen TV said: “We are delighted with the results of the filming and thank everyone at Retail Active for their help in making it a success”.
Retail Active is one of the UK’s leading Customer Intelligence and Mystery Shopping companies. It sends out thousands of agents every year to monitor customer service standards for a wide variety of clients in the retail, leisure, automotive and travel sectors.
