Retail Active has been working with ITV’s top rated “Tonight” programme, which investigated consumer spending in the run up to Christmas 2010.
The programme, “Christmas or Bust”, reached a prime time audience of more than four million and looked at how Christmas shoppers were responding to economic uncertainty.
Retail Active carried out a special survey and the results were featured prominently in the programme.
Retail Active also helped the producers to find a couple who had decided times were so tough – they were going to cancel Christmas altogether this year.
Retail Active’s managing director, Julian Chamberlain said: “We were able to help the programme makers with our expertise and with the use of our considerable resources, which allows us to contact thousands of shoppers instantly.
“The results of our poll, gave precise details of ways in which families were planning to economise on their Christmas spending.
“The findings were fully supported in the programme by financial experts, retailers and shoppers. This shows the accuracy of our research methods in generating a true picture of what is happening in the economy at any given moment and in determining the attitude of shoppers.
“Our experience as one of the UK’s leading business intelligence and mystery shopping companies was able to put the producers in touch with the mood on the High Street and produce figures, which could be used confidently in this prime time programme.
“Thanks to our survey, we were also able to find a Scottish couple who had cancelled their Christmas because of job uncertainty and who gave an excellent interview.”
