Wednesday, 6 July 2011

The Wacky and Wonderful World of Mystery Shopping


Retail Active the leading Mystery Shopping Customer experience agency has shed light on some of the exciting assignments clients ask them to conduct.

According to Head of Operations - Daniel Smart, Retail Active Mystery Shopping are regularly asked to assess the customer experience for some of the most wacky, weird and wonderful experiences you could possibly imagine. He says "You just couldn't make it up! Whilst on the face of it some of the company's mystery assignments may sound a bit strange, each one has a serious business purpose. Our clients expect the very best, that's why they come to us" .

"Over the last month we have been asked to test customer service at man-made beaches in shopping centres, fly off on holiday to test flights and hotels, attend conferences in Florida and dress as wealthy business people to check services at some of London's most prestigious venues. Perhaps one of the most striking jobs has been to purchase a boat valued over a million pounds. Unfortunately for the Mystery Shopper they had to cancel the order a couple of days later."

Retail Active has had an incredible year with trading significantly ahead of expectations. We work with some of the most recognised brands on the planet. Earlier this year the company moved to new prestigious offices at the internal Space Centre in Oxfordshire.

"It's an exciting time for our team too! Our business is very process driven, so being involved in special assignments that are fun and different makes the job more interesting and we love a challenge."

Commenting, Julian Chamberlain CEO of Retail Active said - "It may sound like a lot of fun. However, behind the scenes is an intensely serious business working hard to ensure that we deliver meaningful information that makes a lasting difference to our client's business performance."