Retail Active the leading UK Brand Audit and Mystery Shopping Company has surveyed a panel of 3,178 people during March 2012 to determine if they would buy British products and services from British companies in preference to foreign produce and goods.
The survey shows a huge seal of approval for British goods and services with a staggering 92% of people surveyed saying that they would buy British whenever possible.
There are some regional differences with UK buyers expressing a preference to buy own country produce, in the first instance. However, there is an overwhelming desire to buy British ahead of European, American and Asian like for like goods.
Yorkshire topped the list as the county most passionate about buying British.
One theme that ran through the research was that its often too difficult to identify British goods. However, where shoppers did identify UK goods they are prepared to pay a little more for them.
Retail Active went on to ask why people felt so passionate about purchasing UK goods, with support for British companies, quality and keeping profits in the UK being top reasons.
Julian Chamberlain, CEO of Retail Active Mystery Shopping, says "This is a fascinating insight into the minds of British Shoppers. Our survey highlights some great news for manufacturers and suppliers up and down the land."
British companies can rest assured that the buying public want their goods in preference to overseas imports. Retailers can stock British goods in the confidence that they are likely to sell well and command a small price premium.
Retail Active provides secret shopping throughout Europe sending thousands of secret shoppers each month to test service and quality. We are always looking for mystery shoppers to join us in our quest to be one of Britain's top Mystery Shopping Companies offering outstanding mystery shopper services.
