Tuesday, 23 October 2012

Retail Active Supports Movember

Being a Mystery Shopping Company we have a lot to say to our clients about how to engage their customers. We believe that a customer who is engaged and invested in your business (and this is basically true no matter what business you are in), is a customer who will stand by you. We don’t just mean that they’ll keep purchasing your product either; a good customer is like a good friend, and if you’re good to them they will move heaven and earth to help you, not because of what you’ve done for them but because they believe in you. So of course we hope you feel like we’re doing right by you, because no matter whether you’re a client or a Mystery Shopper you are incredibly important to us, we couldn’t do what we do without you.

Of course you might be justified for asking “What’s with the sudden love in?” well let me tell you. We’re about to talk to you about our beliefs, feelings, and a sterling cause which really knows how to engage you on a personal level. As a mystery shopping company what we tend to talk about is Mystery Shopping, Brand Audits, customer satisfaction surveys and the like. We really don’t talk about our beliefs and passions, we don’t know about other Mystery Shopping Companies (or indeed other companies generally), but talking about our beliefs always seems a little odd. Isn’t it something for the individual rather than a large company? Well of course it is, but it doesn’t mean that we can’t pull together to make a worthwhile difference, and throughout Movember we’re going to be trying to do just that.

For those who don’t know, the Movember Foundation is a charitable initiative aiming to raise funds and awareness for men’s health (specifically prostate and testicular cancer). During November each year they are responsible for the sprouting of moustaches on thousands of men’s faces in the UK and around the world. Each participant (a Mo-Bro) starts November clean shaven and grows a moustache over the course of the month. They essentially becoming a walking talking advertisement for Movember (talk about knowing how to use word of mouth to engage your audience). You can find more about them on their website. Here at Retail Active we’ll be getting together to support Movember and hopefully gather a fine collection of distinguished moustaches. So whether you come to us for Mystery Shopping Jobs, to keep your customer service in tip-top shape, or have just stumbled across this blog, we hope you’ll keep following us through Movember and perhaps even join us as a Mo-Bro!