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Exciting Mystery Shopping Opportunities


How would you like to get paid for doing the things you love? Visit high street shops, luxury hotels and holidays or sample the delights of your favourite pub?

Retail Active is the leading British mystery shopping company, sending thousands of mystery shoppers each week to sample and test our client’s brands and products. We are growing fast and are always looking for real customers like you to join us to help assess customer service and make a real difference to standards of retailing, leisure and hospitality.

You can sign up on our site for free at retailactive.com or find us by searching mystery shopping jobs on your search engine. You will be asked to complete a short test via our mystery shopper academy and should you successfully pass we will invite you to apply to join our panel.

You will be paid for you time and in return will be required to complete an online survey explaining your thoughts, together with any other feedback you can provide.

Tough market conditions mean companies from all sectors are having to fight for every penny and the standard of customer service is a vital ingredient in winning and holding on to business.

The importance of customer service has an increased relevance in today’s marketplace. More and more companies are turning to Retail Active for advice on how to improve their business performance.
Being a mystery shopper can be tremendous fun and very rewarding.  Its worth noting, however only to  apply to reputable Brand Audit  and Mystery Shopping Companies such as Retail Active mystery shopping.  Never be tempted to apply for mystery shopper positions without being able to telephone the company directly.

For more information on the exciting opportunities available please visit retailactive.com

Going Undercover in the Heart of Sherwood Forest

The BBC2 Business programme Working Lunch went undercover in Robin Hood’s old lair in the heart of Sherwood Forest – for a modern-day mystery shopping expedition to the popular holiday resort of Center Parcs.

BBC TV reporter Rob Pittam joined a “secret service” team from Britain’s leading mystery shopping company Retail Active – as they checked on the standard of customer service at the resort.

Retail Active mystery shopping carries out undercover surveys for a wide variety of businesses across the UK, to help employers improve service levels and reward examples of excellent service.

Rob said: “There is a secret army of undercover shoppers at work across the country. Posing as genuine customers, they compile reports on the kind of service they receive. It helps companies to keep their customers loyal – especially during a recession.

“Center Parcs is one of Retail Active’s clients and we were invited to join them on one of their secret missions.”

Retail Active’s managing director, Julian Chamberlain said: “Companies like Center Parcs, who are keen to maintain the highest standards, come to us looking for ways to get feedback about their customers and ways to make a real improvement. We are part of that.

“We are seeing an increase in business during the recession – companies really want to learn more about what their customers think about them.”

Center Parcs’ management say information from mystery shoppers is vital to find out what the Center Parcs experience is like for their guests.

Sharon Matton , Center Parcs UK Guest Services manager said: “It is very dynamic, we get the information back from the mystery guests within 48 hours of the visit.

“If there is anything we need to look at or improve upon – we can do so straight away.

“We also use mystery shoppers to recognise excellent behaviour and we have some great examples of that.

“We don’t look at it as snooping – we have been very clear with our colleagues from the beginning that it is a learning tool. They actually welcome the comments and feedback.”

PICTURE: BBC2 Working Lunch reporter Rob Pittam with Janet Westwood and Julian Chamberlain from Retail Active, as they prepare for their undercover mission to the Center Parcs resort in Sherwood Forest, Nottinghamshire

Retail Active Pioneers New Mystery Guest Programmes Within The Hotel Sector

Exceptional levels of customer service are vital to the success of any leading hotel brand. Hotels need to continually monitor and evaluate the service their staff offer their customers and are turning to Retail Active Mystery Guest programmes as a means to measure that service.

The benefits of Mystery Guest Programmes within hotels are endless. Not only do the programmes measure and monitor the levels of service the hotel provides, but helps to improve sales and customer retention. Continual measurement ensures standards are constantly achieved.

As the hospitality industry moves toward achieving higher standards than ever, the measuring and defining of customer service standards is essential.

The customer journey can start months ahead of a visit and the initial contact is vital to set the right impression. Mystery Guest Programmes tend to cover every aspect of the hotel visit from a customers perspective. This can be from the reservation process right through to check out and in some cases after sales follow up. Advanced Mystery Guest Programmes also review the hotels website and advertised features and offers.

Increasing staff awareness about the importance of customer service for each department helps to ensure that staff are clear about the standards required and how to achieve them.

Many hotels use customer surveys and satisfaction questionnaires as a method of collecting customer data but find that this does not give them the whole picture of the service they provide their customers.

Every customer touch point should be measured against set company standards. There are a wide range of service elements that can be measured and evaluated in every hotel department.

Hotel Mystery Guest Programmes prove to be most successful when every member of staff is involved in the process.Organisations who ensure staff are trained to understand the expectations of the customers they serve are rewarded with improved sales and increased customer retention.

Mystery Guest Programme reportage should always be shared amongst all staff within every department. This is so staff can see how they are performing against the criteria set. It is vital that reports are presented in a positive manner and wherever possible staff are rewarded for their achievements.

Hotel Mystery Guest Programmes are sometimes referred to as Mystery Shopping, Secret Customer and even Mystery Dining Programmes.

Mystery Shopping within the Hotel Sector

As the hospitality industry moves toward achieving higher standards than ever, the measuring and defining of customer service standards is essential.

Exceptional levels of customer service are vital to the success of any leading hotel brand. Hotels need to continually monitor and evaluate the service their staff offer their customers and are turning to Mystery Shopping Programmes as a means to measure that service.

The benefits of Mystery Shopping Programmes within hotels are endless. Not only do the programmes measure and monitor the levels of service the hotel provides but improves sales and customer retention. Continual measurement ensures standards are constantly achieved.

By increasing staff awareness about the importance of customer service for each department ensures that staff are clear about the standards required and how to achieve them.

Many hotels use customer surveys and satisfaction questionnaires as a method of collecting customer data but find that this does not give them the whole picture of the service they provide their customers.

The customer journey can start months ahead of a stay and the initial contact is vital to set the right impression. Mystery Shopping Programmes tend to cover every aspect of the hotel visit from a customers perspective. This can be from the reservation process right through to check out and in some cases after sales follow up. Advanced mystery shops also review the hotels website and advertised features and offers.

Every customer touch point should be measured against set company standards. There are a wide range of service elements that can be measured and evaluated in every hotel department.

Hotel mystery shopping programmes prove to be most successful when every member of staff is involved in the process. Organisations who ensure that every member of staff is trained in the service level standards set and understand the expectations of the customers they serve are rewarded with improved sales and increased customer retention. The Mystery Shopping Programme reportage should be shared amongst all staff within every department. This is so staff can see themselves how they are performing against standards set. It is vital that reports are presented in a positive manner and wherever possible staff are rewarded for their achievements. Hotel Mystery Shopping programmes are sometimes referred to as Mystery Guest, Secret Customer and even Mystery Diner Programmes.