Welcome to the team, Kimberly!

The UK’s leading Mystery Shopping and business intelligence company, Retail Active, is proud to announce the recent Client Account Manager appointment. 

Kimberly Morgan, from Oxfordshire, has been in the industry for over five years with more than two years in Account Management.  She has a background in finance and marketing and an MBA from the University of San Diego. Working with us for some time, she has impressed us to make recent developments in her role and this important appointment due to her deep, grass-roots understanding of the industry.

Julian Chamberlain, Director of Retail Active, adds, “We are very excited to have yet another brilliantly conscientious and client-focused individual on the team and I’m sure that Kimberly will delight our clients just as she has us at Retail Active.”

Retail Active is one of the leading and fastest growing Mystery shopping companies in the UK and now is a great time to join us.  See what we can do for your company by clicking here, or ask us at info@retailactive.com.

We are always looking for brilliant and driven individuals to join us as Mystery shoppers and you can via our Shopper Academy at www.retailactive.com.

Retail Active IT Development

Here at Retail Active we believe that reliability is at the core of our Mystery Shopping business. From every aspect of our work at the office, the vetting process for those applying for Mystery Shopping Jobs, and the hard work of our Quality Assurance team, we know that we’re giving the right results 100% of the time, a fact that is well received by our clients. Of course our approach to the technology we use to support our Mystery Shopping is exactly the same; we know its good (probably the best of any Mystery Shopping Company around) but because we rank reliability over quickly adding the bells and whistles we don’t get to announce exciting new features all that often.

The focus is always to keep our quality high, and almost all of development goes into new ways to improve the delivery of our core business (Mystery Shopping, Brand Audits, etc).

However, once in a while it’s good to give a nod to the extremely hard work of our IT department, recently they have been working flat out to release a load of updates which make certain aspects of our system quicker and easier to use but have probably been overlooked by most of our users. They’ve also been working on some big changes behind the scenes. All of this is in preparation for some big new features that we’ll be releasing over the next few months which we think everyone is going to be pretty pleased with. They don’t have bells and they certainly don’t have whistles, but we think that they’ll make such a difference to our clients that you’ll soon wonder how you ever lived without them.

We’re really excited about these releases and are confident that other Mystery Shopping Companies will be looking to emulate them. But at the end of the day nothing can emulate the extremely hard work of our IT department that has gone into making our system the best and most reliable Mystery Shopping system around.

Engage Your Team And Make A Real Difference?

Retail Active the Mystery Shopping and Brand Audit Company has surveyed 732 British companies to determine how motivated they consider their staff to be in the current economic climate. Staggeringly 497 (68%) of the companies participating in the research thought staff motivation was good but had no formal way of measuring corporate culture and employee satisfaction.

Asked if they had used Employee Satisfaction Surveys in the past, 24% said ‘never’ and 83% said they hadn’t undertaken a staff survey within the past 5 years.

Contrastingly, those companies had surveyed their staff do so on an annual or biannual basis, stating that understanding employee motivation and attitudes plays a vital part in delivering their corporate plan.

Whilst many of the companies surveyed had no tangible insight into the motivation of their workforce, those that had conducted research recorded a decline in employee satisfaction over the past year. However, businesses stated that surveying employees enabled them to react to their workforce dissatisfaction.

Julian Chamberlain, CEO of Retail Active Mystery Shopping, says “there has been an alarming decrease in staff satisfaction at companies up and down the country. Our survey highlights the significant benefits’ in understanding how ‘staff feel’ about the company they work for and what would make them become more engaged.

“Understanding customers and their needs has never been more important, in a market where they hold the upper hand. You can’t deliver this without a motivated and engaged team”

“More and more companies are turning to Retail Active for guidance on how to make Employee Engagement the cornerstone of delivering a memorable customer experience strategy.

Given Retail Active’s experience as a Mystery Shopping Company, we know just how critical employee engagement is to sustaining motivation and building commitment, whilst improving business performance.

How engaged are your employees?

Mystery Shopping Measures To Holistically Improve Business Performance

By measuring the right things you can analyse, develop, motivate, inspire and achieve substantial improvements. Measure the wrong things and all advantages may be lost.
Measurements should be simple. If they require a lot of explanation and definition, then collecting data and translating that data into actions becomes less powerful and possibly a waste of time and money.

If you measure what you do, your team can evaluate alternative approaches to be more effective (doing the right things) and efficient (doing things right).

Sharing the measurement information is essential; this gives the team feedback and focus. After all "What you can measure you can manage" and "What gets measured gets done".

Those businesses that succeed and make money constantly assess themselves and improve in all dimensions of their offer, it's essential when defining measures that the mystery shopping criteria is Specific, Measurable, Actionable, Relevant, and Timely
At Retail Active we measure and collate information about each and every part of the customer journey. We examine the customer experience from initial thoughts to their lasting impressions of your business.

Mystery Shopping is only one part of the holistic service we offer. Just as important is the powerful information we gain from:
Employee Satisfaction Surveys
On-line surveys
Video Mystery Shopping
Retail and Brand Audits
Compliance Checks
Telephone Mystery Calls
Facilities Audits
Price Surveys & Audits
Competitor Benchmarking
Understanding this data can be key to creating positive improvements to your brand and business.
All of our Mystery Shopping programmes are bespoke and unique. Each one is designed specifically for our valued clients. We are able to offer this detailed level of Mystery Shopping service because our systems are the most advanced and proactive available.