Welcome to the team, Kimberly!

The UK’s leading Mystery Shopping and business intelligence company, Retail Active, is proud to announce the recent Client Account Manager appointment. 

Kimberly Morgan, from Oxfordshire, has been in the industry for over five years with more than two years in Account Management.  She has a background in finance and marketing and an MBA from the University of San Diego. Working with us for some time, she has impressed us to make recent developments in her role and this important appointment due to her deep, grass-roots understanding of the industry.

Julian Chamberlain, Director of Retail Active, adds, “We are very excited to have yet another brilliantly conscientious and client-focused individual on the team and I’m sure that Kimberly will delight our clients just as she has us at Retail Active.”

Retail Active is one of the leading and fastest growing Mystery shopping companies in the UK and now is a great time to join us.  See what we can do for your company by clicking here, or ask us at info@retailactive.com.

We are always looking for brilliant and driven individuals to join us as Mystery shoppers and you can via our Shopper Academy at www.retailactive.com.

How To Turbo Charge Your Sales & Profits

Over the last year, Retail Active has played a vital part in the success of our client’s business performance.  We don’t pretend to be the silver bullet, but are very proud to announce the average YOY revenue increase experienced by our customers is over 18%, in a very challenging market. 

As a Mystery Shopping Company, Retail Active provides a holistic service to improve customer loyalty and satisfaction.  We use a range of products and services - from Mystery Shopping, Brand Auditing and Customer Satisfaction Surveys to Employee Opinion Surveys.  With all of our programmes we carefully research our client’s specific requirements, taking care to immerse ourselves in their culture, spotting opportunities to share our unique research capabilities.  Research is driven by our expert team to analyse results, spot trends and communicate ways to maximise behaviours, revenue and profits.

We often identify quick wins and over the years have learnt that 90% of customers who have left a store without making a purchase do so due to poor service.  In other words, poor service has forced 90% of your potential customers to buy your products elsewhere.

Your current customers should be your greatest asset in recommending your brand, your best way to increase profits, your most frequent visitors and your greatest critics.  Current customers, when kept happy, return more often, increase their spending and recommend you to family and friends.

70% of customers are prepared to pay more IF they receive a better service.  Improving your service would result in 70% of your customers being happy to pay more.

If you are wondering how customers rate your service, you can contact us on 01235 438413.
If your customers are spending more money, more often, are happy to spend more on your services and are shouting your praises from the rooftops - then you then you must be one of our clients.  If not, please visit www.retailactive.com to find out more.

Retail Active is a British research organisation, specialising in secret shopping, using carefully selected mystery shoppers.  If you are looking for mystery shopping jobs and would like to join our panel, please contact us. We take huge pride in being one of the globes most successful mystery shopping companies and are always looking for talented secret shoppers to join us.

Mystery Shopping Alert

Over the past few weeks we have been made aware of honest mystery shopper applicants being targeted by tricksters.  Retail Active does not recruit mystery shoppers through an email, club, agency or list and advises those wanting to work for a Mystery Shopping Company never to part with cash in advance.  If you do then there is a very high probability that you will be defrauded.

Unsuspecting people, wanting to earn extra money, risk being scammed by bogus market research companies, who are trying to cash in on this increasingly popular activity.

Genuine mystery shopping companies like Retail Active advertise their contact number and can be called directly.  Always apply directly to mystery shopper agencies, If in doubt phone.

 Internet tricksters have angered genuine mystery shopping companies, like Retail Active, which is one of Europe's leading Brand Audit and Mystery Shopping agencies. The company gets calls from people all over the world worried that they have been duped - or are about to be.

 Retail Active's managing director, Julian Chamberlain says:

 "We are very angry that fraudsters are trying to exploit mystery shoppers who genuinely want to earn some much-needed extra income, as well as help improve customer service.

"We have received reports of people being asked for personal details when applying for mystery shopping jobs, which are then sold off to use on marketing lists - or for other uses, such as fraudulently accessing people's bank accounts.

"No reputable Mystery Shopping Company would ever ask for money in advance- so that is one  good way to establish if a company is genuine or not.

 All reputable mystery shopping companies provide training, so if there is none, the likelihood is that you are being conned.

The easiest way to be sure you’re application is safe is to register with a secret shopping company like Retail Active, at www.retailactive.com.

Increasing Customer Loyalty: A Case Study

California-based pizza maker zpizza understands the importance of repeat custom to its business, having recently run an integrated direct marketing campaign combining mail, e-mail and mobile to entice consumers to join its ‘ztribe’ loyalty club. The chain - which is known for making gourmet pizza with unique toppings – is hoping to build the club with the long-term goal of doing more business with its members in the future.

Zpizza particularly wanted to increase the number of ‘heavy users’ – customers who spend over $50 a month and order at least twice - at each of their stores across the US. The aim of the campaign was to identify local people and entice them to join the loyalty scheme.

The zpizza campaign consisted of pizza themed scratch cards that were mailed to up to 3,000 people in the local area surrounding each store. Recipients could then text in their winning code revealed on the scratch card along with their email address to claim whichever prize they had won. There was an assortment of prizes, of which the majority were free coupons; however prizes up to $5000 were possible.

The result of the campaign was a resounding success. Zpizza not only spurred existing customers into action, but also reached potential new customers; receiving nearly 2000 entries from their scratch card campaign. Registrations to ztribe were up nearly 20% compared to the regular sign-up rate. Zpizza hopes to run another loyalty promotion in the near future.

The majority of businesses, including zpizza, understand that encouraging repeat business can have a huge positive impact on their bottom line. Most recently, a study from business intelligence consultant Retail Active found that it can cost as much to gain one new customer as it does to keep five existing ones, and that repeat customers typically spend about one-third more than new ones.

Vigorously pursuing repeat business can have many positive effects, including increased sales, reduced costs and higher customer satisfaction rates. Better relationships with customer’s increases brand loyalty making it less likely for them to defect to a competitor.

Zpizza’s case study above highlights the importance of reaching out to your existing customers. As a mystery shopping and business intelligence company, Retail Active knows the power of giving existing customers the best experience possible by leveraging ‘service excellence’ to keep your customers coming back to you time after time.