Devon - Mystery Shopping Opportunities

We are looking for conscientious, articulate and reliable secret shoppers to join us for mystery shopping jobs in Devon.

Following the success of our weekly mystery shopping in the Republic of Ireland, we are running a similar programme in Devon so we are looking to expand our current team. We’re going to be having some really exciting opportunities in the coming weeks, where you could be paid to shop and enjoy products and experiences from your favourite brands.

Retail Active is a market leading Mystery Shopping Company in the UK and we are still growing fast. Our clients employ us to report back on the services provided at their hotels, restaurants and stores. Mystery Shopping is a huge part of our repertoire and our mystery shoppers help us to help our clients improve customer service and experience in their businesses.

If you are looking for mystery shopping jobs and interested in joining the team, please visit www.retailactive.com or telephone 01235 428413 for more information.

Thank you to all of our Mystery Shoppers

Retail Active is the most innovative of all of the UKs Mystery Shopping companies, but we know that a lot of our great reputation is founded on the hard work of our mystery shoppers all over the globe.  With that in mind, it’s that time again – time to say a brief Thank You to our star Mystery Shoppers.

Thank you to Pauline from Berkshire:
Your help on our recent Shop-a-long project has been FANTASTIC and your willingness to help out at the last minute is always appreciated.

Thank you to Julie from Cornwall:
You are so happy to travel for us to mystery shopping jobs in the depths of Cornwall and always complete reports to a fantastic standard – you’re a true credit to the team.

Thank you to Martin from Bristol:
Even though you don’t drive, you’ll hop on a train for us for visits around your area and still manage to get home and have your reports online in good time – your dedication to work is admirable.

Thank you to Jill from East Sussex:
A new addition to the panel, you’ve already made a name for yourself within the scheduling team as friendly, reliable and, most of all, patient! 

Thank you to Melanie from Norfolk:
Another new recruit who has made their name with last minute visits being completed to a very high standard with great reportage – thank you, Melanie.

Last but not least...
A HUGE Thank You to every one of our Mystery Shoppers worldwide – we truly appreciate your hard work and dedication.  Without you, we would not be the UK's leading Mystery Shopping and Brand Auditing company.  You can join us as a mystery shopper, or see what we can do for you as a company, at www.retailactive.com.

Proofreaders Required

We are currently searching for experienced freelance proofreaders to expand our highly regarded Quality Assurance team.

Retail Active is the leading British Mystery Shopping and Brand Audit Company and as one of our proofreaders, you would be working closely with us to resolve any identified queries in an accurate and timely manner.  You will report to our Quality Assurance team leader and work with our Head Office team to sense-check and proofread reports generated from our mystery shopping jobs.

Our perfect proofreader would have meticulous attention to detail and an excellent understanding of the English language.  In addition, you should be available to work a minimum of 12-16 hours per week.  Our flexible working hours means that you can fit work in around your schedule, but we are currently prioritising those that can work full-time office hours and those that are available weekends or evenings.

The key responsibilities of our freelance proofreaders include:

•    Amending secret shopper reports to conform to our ethics policy.
•    Working with the Quality Assurance team to bring any queries to resolution.
•    Diligently proofreading mystery shopper reports and validating visits.
•    Working with the Operations team to ensure that any recurring problems are brought to light and resolved.

Retail Active is one of Europe's leading mystery shopping companies and we are looking for honest, accurate and reliable people to help us make a real difference.

 If you have the experience and skills to join us as a Freelance Proofreader, please contact Michelle by email at shoppersupport@retailactive.com for further information.

Service Hero of the Month

Retail Active is the leading British brand auditing and mystery shopping company and we like to reward brilliant customer service and service excellence where we can.  Mystery shopping companies see it all – good service, bad manners and everything in-between through secret shopping reports and we believe that the best service should be rewarded.

Every month, we single out a customer service representative who has upheld high standards of customer service for their company and who we feel epitomises the idea of a ‘Service Hero.’

We invite all of our mystery shoppers to put someone forward for this award.  They don’t have to be a staff member for one of our clients – anyone who has stood out to one of our secret shoppers can be nominated.

We are pleased to present our September Service Hero of the Month, who will be setting our standard for our Heroes in the future.

Ricardo works for Elior – contract caterers – and is based at one of their Costa franchises in the UK.

Ricardo has been nominated for this award by one of his long-standing customers.  He always takes a personal approach to his work and remembers different customers’ orders from day to day, delivering perfect service and perfect coffees every time. His dedication and enthusiasm sets a precedent for all customer service representatives, and his attitude to all of his customers is warm, caring and that of a friend. 

If you want to nominate someone for our Service Hero of the Month, please email shoppersupport@retailactive.com with your nominee’s name, the company they work for and the reasons for your nomination.

Remember, the nominee doesn’t have to come from one of our mystery shopping visits or brand audits. They can be from your regular coffee-stop or supermarket – we are happy to receive all recommendations.

Please include your contact details in the email in case we need to get some more information from you with regards to your nomination.

If you want to become a mystery shopper for us, please visit www.retailactive.com or if you’re interested in our services, please email info@retailactive.com for more details on what we can provide for your company.

How To Turbo Charge Your Sales & Profits

Over the last year, Retail Active has played a vital part in the success of our client’s business performance.  We don’t pretend to be the silver bullet, but are very proud to announce the average YOY revenue increase experienced by our customers is over 18%, in a very challenging market. 

As a Mystery Shopping Company, Retail Active provides a holistic service to improve customer loyalty and satisfaction.  We use a range of products and services - from Mystery Shopping, Brand Auditing and Customer Satisfaction Surveys to Employee Opinion Surveys.  With all of our programmes we carefully research our client’s specific requirements, taking care to immerse ourselves in their culture, spotting opportunities to share our unique research capabilities.  Research is driven by our expert team to analyse results, spot trends and communicate ways to maximise behaviours, revenue and profits.

We often identify quick wins and over the years have learnt that 90% of customers who have left a store without making a purchase do so due to poor service.  In other words, poor service has forced 90% of your potential customers to buy your products elsewhere.

Your current customers should be your greatest asset in recommending your brand, your best way to increase profits, your most frequent visitors and your greatest critics.  Current customers, when kept happy, return more often, increase their spending and recommend you to family and friends.

70% of customers are prepared to pay more IF they receive a better service.  Improving your service would result in 70% of your customers being happy to pay more.

If you are wondering how customers rate your service, you can contact us on 01235 438413.
If your customers are spending more money, more often, are happy to spend more on your services and are shouting your praises from the rooftops - then you then you must be one of our clients.  If not, please visit www.retailactive.com to find out more.

Retail Active is a British research organisation, specialising in secret shopping, using carefully selected mystery shoppers.  If you are looking for mystery shopping jobs and would like to join our panel, please contact us. We take huge pride in being one of the globes most successful mystery shopping companies and are always looking for talented secret shoppers to join us.

Mystery Shopping Alert

Over the past few weeks we have been made aware of honest mystery shopper applicants being targeted by tricksters.  Retail Active does not recruit mystery shoppers through an email, club, agency or list and advises those wanting to work for a Mystery Shopping Company never to part with cash in advance.  If you do then there is a very high probability that you will be defrauded.

Unsuspecting people, wanting to earn extra money, risk being scammed by bogus market research companies, who are trying to cash in on this increasingly popular activity.

Genuine mystery shopping companies like Retail Active advertise their contact number and can be called directly.  Always apply directly to mystery shopper agencies, If in doubt phone.

 Internet tricksters have angered genuine mystery shopping companies, like Retail Active, which is one of Europe's leading Brand Audit and Mystery Shopping agencies. The company gets calls from people all over the world worried that they have been duped - or are about to be.

 Retail Active's managing director, Julian Chamberlain says:

 "We are very angry that fraudsters are trying to exploit mystery shoppers who genuinely want to earn some much-needed extra income, as well as help improve customer service.

"We have received reports of people being asked for personal details when applying for mystery shopping jobs, which are then sold off to use on marketing lists - or for other uses, such as fraudulently accessing people's bank accounts.

"No reputable Mystery Shopping Company would ever ask for money in advance- so that is one  good way to establish if a company is genuine or not.

 All reputable mystery shopping companies provide training, so if there is none, the likelihood is that you are being conned.

The easiest way to be sure you’re application is safe is to register with a secret shopping company like Retail Active, at www.retailactive.com.

Companies Look to Retail Active Mystery Shopping

More and more companies are increasingly turning to mystery shopping to give them a commercial advantage over their competitors.

Tough market conditions mean companies from sectors are having to fight for every pound and the standard of customer service is a vital ingredient in winning and holding on to business.

Julian Chamberlain, managing director of one of Europe's leading Mystery Shopping companies, Retail Active, says there has been a dramatic increase in approaches from national and international brands looking for help in improving their levels of customer service.

Our carefully selected mystery shoppers give businesses essential feedback on the performance of their staff and collect other important market related information.

Julian Chamberlain said: "Retail Active is growing fast. More and more companies are turning to Retail Active for advice on how to improve their customer advocacy. Clearly, the importance of customer service has an increased relevance in the current market and big international household names are taking it very seriously indeed.

"Good customer service can hold the key to a company's success or even survival in these trying times."

"Our highly experienced mystery shoppers give rapid and accurate assessments of customer service and produce reports which can be acted upon within 24 hours."

"Understanding customers and their needs has never been more important, in a market where they hold the upper hand."

Retail Active has major clients in the automotive, retail, leisure, food and drink and public service sectors.

British Consumers Complain More

Leading Mystery Shopping Company 'Retail Active' has repeated its survey of high street consumers to identify consumer's propensity to complain about shoddy goods and service.

Retail Active conducts an annual survey to track the performance of customer service and 2,781 people have participated in the survey over the past three months.

More than half of the High Street shoppers say customer service has worsened significantly across all sectors of high street retailing and reports a further decline in service compared to a year ago.

This major new survey concludes that 64 percent of British consumers believe service in the UK has worsened considerably over the past year.

Retail Active mystery shopping say more and more people are prepared to complain about shoddy service than ever before. Four out of five people polled in the survey said they will not suffer in silence any more - and will stand up to sloppy staff.

Retail Active Managing Director, Julian Chamberlain said: "Retailers are having to fight for every pound in tough conditions and just can't afford to let standards of service slip any further. The survey shows that customers think the deterioration in service is due to lack of staff, de-motivation, lack of training and staff being unhappy. "Nearly a third, 38 percent, of shoppers polled said they complain more now than they did before the credit crunch in 2008!

Retail Active is one of Europe's leading Mystery Shopping Companies and conducts Brand Audits, Secret Shopping and customer satisfaction surveys to over 170 companies in the UK and Europe.

The company is always looking for new secret shoppes and assessors to help with Mystery Shopping and Brand Auditing.

Assessors Required

Retail Active the leading UK Brand Audit Company is looking for assessors with previous experience of auditing to join our International panel of audit experts.

Our clients are leaders in their sector and want to make a step change in performance. We are looking for outstanding assessors to help us evaluate clients business delivery. If you have undertaken audit work in the past 12 months and have a track record of success we would love you to join us.

As an assessor you will need to be articulate, detail conscientious and work to an exacting standard. You will receive full training and will be rewarded for doing something you really enjoy anyway.

Five Reason to Join Us:

1.  Help make a real difference
2. Have Fun!
3. Experience great brands
4. Work will a highly regarded team
5. Increase your core competence

Retail Active is a fast growing brand audit and mystery shopping company and there is plenty of scope for those who want to help improve customer service. We are also one of Europe's leading mystery shopping companies and part of the Sequential Solutions Group.

Retail Active provides brand auditing and mystery shopping throughout Europe, completing thousands of assignments each month to test brand compliance, service and quality. We are always looking for assessors to join us in our quest to be on of Britain's top brand auditing companies, offering outstanding auditing and mystery shopper services.

If you have the drive, ability and experience to be a top rated assessor join us here at Retail Active www.retailactive.com .

Retail Active is Network Rail's Mystery Shopping Partner

Retail Active, one of Europe's leading mystery shopping companies has been appointed by Network Rail to research more than 500 retailers operating at 15 major stations across the UK.

The aim is to increase the profitability of retailers within Network Rail's stations and to identify ways to drive sales and customer service.

The programme will involve thousands of mystery shoppers, who will visit the locations six times a year - as part of a three year programme.

The retailers include well-known brands such as Marks and Spencer, Sainsbury, Boots, Starbucks, WH Smith, Nero and Bodyshop - as well as a number of small independent operators.

Stations involved include major London terminals Paddington, Victoria, Kings Cross, Liverpool Street, Fenchurch Street as well as Manchester Piccadilly, Liverpool Lime Street and Leeds.

Retail Active's Managing Director, Julian Chamberlain said: "The purpose is to engage with retailers in a spirit of partnership and to monitor and benchmark performance trends and share the results.

"Our regular evaluations and feedback will help Network Rail to develop and maintain good customer service practice with their business partners for years to come.

Laura Pries, Operations Director of Retail Active mystery shopping says: "The main objective is to improve the retail experience for customers - who will have a different set of demands to those on the High Street. Timing and ensuring people get what they need quickly are important. People in a station environment are usually in a rush.

"We have built a questionnaire based very much on the engagement of the secret shopper and how they feel about the experience.

"Some retailers have their own programmes and they wanted mystery shopper research that would work in harmony.

"Network Rail has been very careful to consider its retailers and how they may operate slightly differently to each other.

"Our programme will not penalise retailers because they don't do certain things or if they behave in a slightly different way.

"I believe Retail Active won this contract because we provide arguably the most advanced and meaningful mystery shopping and brand audit research available. We are passionate about what we do, and are a close knit team and provide rich information that makes a huge difference to our clients.

"Network Rail wanted someone who would integrate with them and immerse themselves in their business - and that is what we have done.

Julian Chamberlain added: "We are a fast growing mystery shopping company and our ability to deliver this project with flawless executions means we are the right choice.

"Working with Network Rail enables us to show our true capabilities as the UK's leading Mystery Shopping and Brand Audit company."

Retail Active Signs Up Over 60,000 Mystery Shoppers in USA

Retail Active, one of Europe's leading Brand Audit and Mystery Shopping Companies announced it has signed up an additional 60,000 mystery shoppers in the United States of America. The drive to recruit shoppers took place over the past few months following strong US interest in the company's products and services.

The British owned business intelligence company has experienced significant growth in UK business over the last year and is increasingly being asked to provide its services on a global basis.

Retail Active's Managing Director, Julian Chamberlain said: "We are delighted to welcome so many US secret shoppers to Retail Active, especially those who have already given us such great feedback.

"We are very much of the view that it is the quality of people who join us and not the number that is important.

"All mystery shoppers who join us apply online and complete our mystery shopping training academy. If they are successful and pass the online test we invite them to join us as probationary shoppers, giving them the chance to build their rating which could lead to top assignments with prestige clients."

Retail Active is a fast growing mystery shopping company and part of the Sequential Solutions Group. The company specialises in delivering bespoke customer intelligence solutions to some of the world's best known brands.

Mystery Shopping & helping to reduce Under-Age Purchasing

The UK's leading Brand Auditing and Mystery Shopping Company, Retail Active, has been making a fuss over under-age purchasing.

Unfortunately the UK is notorious for enabling teens and young people access to products and substances that are dangerous and can damage their health. Here at Retail Active we are working with retailers , conducting mystery shopper visits to identify how compliant their staff are on checking the identification of young shoppers.

A recent survey identified that just under 10% of 12 year old have had at least one drink. But a year later at age 13, that has nearly doubled to 19%. Most scary of all is that at age 15 more than 50% will have had an alcoholic drink at least once.

Together with our core team of mystery shoppers we have united to ensure that it will become harder and harder for young  people and teenagers to make purchases of alcohol, tobacco and potentially dangerous equipment such as Knives and glue. We have created unique mystery shopping jobs that purely check the compliance of retailers in asking for identification from ANYONE who looks to be under-age.

Julian Chamberlain, Managing Director of Retail Active comments, "we have a duty to our younger generations to protect them and speaking as a father I am whole heartedly behind any programme that looks to improve under-age identification. Here at Retail Active retailers can use mystery shopping as a tool to train and monitor their staff. After all selling these products to under-age shoppers in an illegal activity and identification needs to be enforced".

Retail Active is one of the best known Mystery Shopping Companies and operates throughout the UK and Europe.

Laura Priest joins the team!

Business intelligence and mystery shopping company, Retail Active are pleased to welcome a new appointment to the team as a Client Account Manager.

Laura Priest, who lives in Newbury, Berkshire, has been in the industry for several years and has over 4 years of dedicated account management experience.

She says she is looking forward to helping to build strong foundations with new business and to support and develop existing clients to maintain Retail Active's enviable reputation as the UK's most advanced mystery shopping companies.

Laura commented on Mystery Shoppers saying that 'Mystery shoppers are a fascinating group of employees to work with and it is a great feeling knowing that we can create more and more mystery shopping jobs through working with our clients, providing more work within this sector.'

Retail Active's client list already includes many household names in the retail, leisure, catering and automotive sectors - specialising mystery shopping and brand audit service.

Laura says: "This is a fantastic opportunity to build on Retail Active's unrivalled position in the industry and to provide the ultimate in client delight through consistent and outstanding service."

Retail Active's CEO, Julian Chamberlain said: " we believe standards of customer service have never been more important and this is a pivotal time for retailers."

"We are delighted to welcome Laura to the company. Her wealth of experience will help us to make our existing clients and new businesses aware that we are the first choice for mystery visits and brand auditing."

Engage Your Team And Make A Real Difference?

Retail Active the Mystery Shopping and Brand Audit Company has surveyed 732 British companies to determine how motivated they consider their staff to be in the current economic climate. Staggeringly 497 (68%) of the companies participating in the research thought staff motivation was good but had no formal way of measuring corporate culture and employee satisfaction.

Asked if they had used Employee Satisfaction Surveys in the past, 24% said ‘never’ and 83% said they hadn’t undertaken a staff survey within the past 5 years.

Contrastingly, those companies had surveyed their staff do so on an annual or biannual basis, stating that understanding employee motivation and attitudes plays a vital part in delivering their corporate plan.

Whilst many of the companies surveyed had no tangible insight into the motivation of their workforce, those that had conducted research recorded a decline in employee satisfaction over the past year. However, businesses stated that surveying employees enabled them to react to their workforce dissatisfaction.

Julian Chamberlain, CEO of Retail Active Mystery Shopping, says “there has been an alarming decrease in staff satisfaction at companies up and down the country. Our survey highlights the significant benefits’ in understanding how ‘staff feel’ about the company they work for and what would make them become more engaged.

“Understanding customers and their needs has never been more important, in a market where they hold the upper hand. You can’t deliver this without a motivated and engaged team”

“More and more companies are turning to Retail Active for guidance on how to make Employee Engagement the cornerstone of delivering a memorable customer experience strategy.

Given Retail Active’s experience as a Mystery Shopping Company, we know just how critical employee engagement is to sustaining motivation and building commitment, whilst improving business performance.

How engaged are your employees?

Blast Off at Retail Active Head Office

Retail Active the leading Mystery Shopping and customer experience agency plans to expand its workforce and has moved to new larger offices.

Retail Active has had an incredible year with trading significantly ahead of expectations. We work with some of the most recognised brands on the planet. To cope with the exacting demands of our international customers it is essential that we have the team and resources to deliver an outstanding service experience.

After careful consideration we chose the International Space Innovations Centre in Oxfordshire as the new HQ for Retail Active. The office has recently been opened by Prince Andrew the Duke of York following a multi million pound investment in technology and systems.

Our entire business relies heavily on the most advanced Mystery Shopping and customer insight system available. The Space Innovations Centre gives us the unrivalled advantage of being at the heart of the UK Space industry. This gives us added benefits of being able to use and share some of the tremendous technologies and facilities available on the campus. Already we have attracted some of the brightest talent in the country to join us in our quest to be the Mystery Shopping Company of choice.

In addition to being able to visit the state of the art offices, our clients will be pleased to know they can use our multi million pound conference facilities including the unique space wall, the largest video wall in the United Kingdom.

Commenting on the news, Julian Chamberlain CEO of Retail Active said ‘Now is the right time for us to move to the word class facilities that the Space Centre has to offer. Retail Active is a brand that delivers excellence and this is very much reflected in everything we do.

Our exciting growth plans for the future require our team to have the systems, facilities and environment to operate flawlessly.





The new £40m space centre monitors satellites in orbit; Retail Active’s new office is equipped with screens displaying high resolution images from satellites. Commenting, Julian Chamberlain stated that this unique facility provides Retail Active’s valued clients with the opportunity to launch Mystery Shopping and Brand Audit programmes with a difference!

Keep your brand strong without wasting valuable management time

A strong brand image is the key to the success for any company – which makes maintaining its consistency across widespread outlets absolutely vital.

However, according the leading business intelligence and mystery shopping company, Retail Active, too many senior managers are spending valuable time monitoring brand compliance at the expense of developing other aspects of the business.

Brand Auditing is an established technique, giving senior management the ability to monitor the way in which the brand is being represented throughout the organisation.

It puts the detailed process of brand management in the hands of professionals who will pick up and report back on non-compliance or erosion of standards in a totally transparent way.

It is a method of checking operational compliance of brand facilities, standards, procedures and policies, offering a failsafe way to put things right – once they have been identified.

The business intelligence and mystery shopping company, Retail Active, is one of the UK’s leading practitioners of brand auditing, with a vast experience of helping to maintain brand consistency for a wide variety of both globally recognised and local brands. They claim to help save thousands of hours of wasted management time by providing a brand audit solution that not only identifies non compliance but more importantly becomes the catalyst to rectifying poor performance.

Managing director, Julian Chamberlain says: “It is the perfect solution for retailers with multiple outlets, where consistency is essential.

“Our research in the industry has revealed that hundreds of hours of valuable management time is being wasted monitoring brand consistency, when there is a perfectly viable alternative, which would save money and free up managers.

“The push for brand auditing came from the clients themselves. They wanted to ensure a consistent operational standard across multi-unit operations, to deliver flawless execution of the brand.

“Brand auditing creates a regular, structured process to identify compliance and non-compliance of brand essentials.”

This involves visiting entire chains in the space of only a few weeks to give a “State of the Nation” report on the execution of the brand.

It saves hours of wasted management time, resources and overheads and produces evidenced web-based data. Crucially the system is designed to help resolve issues in simple cost effective ways.

In addition the brand auditors provide detailed and structured feedback to managers, giving assistance and expert advice, where necessary.

The Retail Active system is so sophisticated that it not only recognises poor brand delivery, it acts as the core solution to improve performance, saving hundreds of hours of wasted management time. The system tracks accountability and places automated orders, delivering training and acting as the central communications point for brand equity measurement.

Julian Chamberlain says: “It is an excellent method of protecting capital investments, correcting any non-approved practices and maintaining the fabric of the business.

Brand auditing involves a regular monthly or quarterly structured audit operation – which is normally unannounced and checks compliance against a pre determined and agreed criteria. Each non-compliance is fully recorded and backed up with evidence. It is recorded on a 24/7 reporting system – providing instant visibility of the brand delivery and performance. This approach if frequently used in conjunction with a mystery shopping programme.

Julian Chamberlain says: “Each programme is developed on a bespoke basis, to meet clients specific requirements – but the underlying process remains the same.

“The most common pitfall is to use the brand audit process to penalise unit managers."

“It should really be used in a more strategic way to uplift the performance of the brand, share information on best practice and reward great performance”.

Retail Active’s top five benefits of a Brand Audit programme are:

1. Management and staff quickly develop the culture of caring for the facilities and brand as if it were their own
2. Every programme is unique to the client and rapidly eliminates brand inconsistency
3. Provides a visual check of the brand 24.7, underpinned with complete management accountability
4. Nothing is left to chance, there is no room to ignore the programme – it measures compliance, recommends solutions and tracks accountability through to resolution
5. The brand wins, Customers win

Mystery Shopping and Automotive Audits at Car Dealerships

One way automotive manufacturers measure the performance standards of dealerships is by using Mystery Shopping and Brand Audit companies to conduct visits to check against defined criteria.

There are a few Mystery Shopping companies that specialise in this type of service and one of the best is Retail Active based in Oxfordshire.

Retail Active is the leading automotive audit provider throughout the United Kingdom and Ireland, they deliver monthly and quarterly audits for both manufacturers and dealerships. They provide a wide range of automotive Mystery Shopping and Brand Audit services including:

Face to face mystery shopping exercises
Facility Standards Audits
Car Showroom Audits
Dealership Compliance visits
New Dealership Applicants
Service Centre Applicants
Demonstrator Audits

The purpose of their automotive audits is to help the manufacturers raise and maintain the operational delivery of their car dealership brand and showrooms.

Each of the programmes is specifically developed to help increase dealership performance, standards and sales. Retail Active claim their service is the most advanced and proactive automotive check system available, which is certainly backed up by an impressive range of premium clients.

To sum it up this is an ideal opportunity to compare the visual, financial and physical performance of your car dealership. It also allows you the opportunity to generate performance accountability at every level within your business.

Think about it, full visibility of your car dealership and brand portfolio, hmmn that really could work!

Retail Active can be contacted on 01235 438413 or at www.retailactive.com

Does Mystery Shopping really improve customer service?

It’s vital that we remain close to what our customers want, but how do we know what they want if we don’t listen to what they say? Is it also true that listening to what customers say and responding positively to their comments will ensure we stay ahead of our competitors?

One company that asserts this is absolutely the case is Retail Active the leading mystery Shopping and Brand Audit Company. According to Retail Active we need to assess the level of service we are delivering to identify where we are performing well and not so well on our customer service delivery. Only when you assess the attributes of the experience your customers see as important, can see how to improve your service delivery of these attributes.
The leisure, hospitality and retail sectors are facing tough trading conditions and the need to evaluate the service they offer is more important than ever. Whilst evaluating your own service delivery it is important to bench mark against your competitors so that you can understand what impresses your customers about the service they experience from them.
Each of the Retail Active mystery shopping programmes is unique and designed specifically for the client. This is absolutely essential so always ensure any mystery shopping company is able to offer this detailed level of service.

Retail Active Mystery Shopping Programmes have many distinct benefits such as:

• Providing management information at your fingertips
• Helps significantly raise standards and behaviours, permanently
• Generate a common understanding of your brand standard within your business
• The mystery shopping process is transparent throughout
• Successful mystery shopping programmes save substantial management time and money, not to mention enhanced customer retention

There is one benefit that is often overlooked when considering if Mystery Shopping works and that is the positive impact it can have on embedding important processes and systems to eliminate inconsistency. So to answer the question, does Mystery Shopping really improve customer service? The answer is a very positive YES!

Retail Active, the Mystery Shopping Company can be contacted on 01235 438413 or at www.retailactive.com